SECOND THOUGHTS

A gorilla. A drum solo. No chocolate. How Cadbury’s unusual ad strategy boosted sales and created one of the UK’s most memorable campaigns.

A gorilla. A drum solo. No chocolate. How Cadbury’s unusual ad strategy boosted sales and created one of the UK’s most memorable campaigns.

How a four-word slogan turned Specsavers into a UK household name, and the power of consistency in marketing.

How a four-word slogan turned Specsavers into a UK household name, and the power of consistency in marketing.

How De Beers convinced the world that love requires a diamond — and the timeless marketing lessons buried in the campaign.

How De Beers convinced the world that love requires a diamond — and the timeless marketing lessons buried in the campaign.

How the first number your customer sees shapes their entire decision, and how to use Anchoring to frame your prices.

How the first number your customer sees shapes their entire decision, and how to use Anchoring to frame your prices.

Why ‘Only 3 left in stock’ is more than just a sales trick; it’s a psychological lever that can boost conversions overnight.

Why ‘Only 3 left in stock’ is more than just a sales trick; it’s a psychological lever that can boost conversions overnight.

How a $700 Wi-Fi juicer became a cautionary tale for over-engineered products and what your business can learn from it.

How a $700 Wi-Fi juicer became a cautionary tale for over-engineered products and what your business can learn from it.